Copy Critique Service

Welcome to my copy critique service...

It’s ridiculously simple. But, as we know, most of the best ideas are...

This unique service (it IS unique, because no other seasoned copywriter offers such a service), will give you so much, for so little. Effectively, I will review any copy you wish – and tell you how it can be improved.

You won’t need reminding how tough the market is now – and, as we all know, it’s going to get even tougher next year. So, anything that can help you get more from your promotional campaigns is something I’m sure you will want to consider...

A few questions for you:

• Is your website not working as well as you feel it should?
• Are your email campaigns underperforming?
• Are your social media campaigns delivering disappointing results?
• Is your direct mail struggling to deliver decent responses?
• Are your off the page ads not pulling?
• Is your overall return on marketing investment, becoming a concern?

If you’ve said ‘yes’ to one or more of those questions, then clearly something needs to change. After all, if you do what you’ve always done, you’ll get what you’ve always got. And, I suspect you are on this page, because ‘what you’ve always got’ – or are currently getting, is not making you happy right now.

Chances are, the problems you are having, will be your copy. The quality of copy I see around these days, is abysmal. It has never been worse than it is now. It’s clear that some out there, feel that copy is not important.

After all, they say, I can get my new graduate - or my new online robot - to write it and between them they produce copy that all looks and sounds fine. One problem. It is not fine. It is very poor.

But the person looking at it, wouldn’t know good copy from a pork pie. So, they run it.Big mistake. In fact, one of the biggest any marketer can make.

I’m sure you are not that stupid. You wouldn’t be reading this, if you were. But, if you are a tad concerned by your copy and feel that it could be better, this service is perfect for you. And here’s why…

You will have a Hall of Fame Copywriter, with over 40 years’ experience at the highest level, review your copy and tell you what is good – and bad – about it.

How it works, is so simple….

Send me the copy that’s giving you cause for concern. It might be webpages, emails, social media posts, direct mail letters, direct mail packs, overprinted envelopes, inserts, brochures or radio scripts.

Once I receive the copy, I will call you for a brief chat, so I can find out more about who the copy was aimed at – and what it was supposed to do.

I’ll give you a cost and we can get moving.Not long after, you will receive my critique. I will tell you what I believe is good about your copy – and what is not.

I will provide you with a detailed report, recommending what needs to be done.

• If your website copy rambles and fails to engage, I’ll tell you.
• If your email has a poor subject line, I’ll tell you. If the body copy is pedestrian and is badly delivered, I’ll tell you.
• If your direct mail pack is limp and unattractive, I’ll tell you exactly where it needs improvement.
• If your social media lacks impact, I’ll tell you.
• If your brochure copy is boring, I’ll tell you.

Whatever the example or the media, if your copy is poor, doesn’t connect, engage or sell - I’ll tell you what you must do, to put it right.

But, please be aware, that I will pull no punches. I will be brutally honest. If it’s crap, I’ll tell you.

There is no value in such an innovative service such as this, if I did anything else. Because, this is exactly what you will be using the service for.

(Please note that this is a critique and evaluation service only. Costs do not include any rewriting of copy.)

My credentials to provide such a service…

The very highest. Just look at these testimonials.

Consider the clients I have worked with.

My passion for copy and creative in direct marketing is unrivalled. I’ve been in this crazy business for over 40 years – and I’ve worked in all sectors and in 3 continents for some of the best-known companies and organisations on the planet. And, I still do…

And, I was honoured by the industry with Hall of Fame status in 2015. I am one of only TWO marketing copywriters in Europe with that honour.

What are the costs?

It all depends on your requirements. Fees are related to what you want me to evaluate for you.

I treat every enquiry for a critique individually – and cost it accordingly, but I do apply discounts for quantity. So, for example, if you require me to look at a range of campaign elements within the same brief, then the overall cost would be less than if they were costed individually.

As I have said earlier, the costs for this service are minimal in the whole scheme of things. To give you an idea, the rates are approximately 25% of my rate card costs for creating or writing an original piece.

And remember, if you then hire me to work on any copy I have critiqued, then 50% of the costs you have paid for the critique, would be discounted against the new job.

If this service interests you, then the next step is very simple. Just contact me in the way that suits you best...

Click here to email your enquiry straight back to me personally. I will be in touch as soon as I hear from you.

Alternatively, you can call me on +44 7774 894039 to discuss what you need.