Marketing Advice
& Observations
- FREE Downloads

It’s a wonderful word – FREE – isn’t it?

In DM it has always worked. And always will. No matter what the market, or demographics of the target recipients.

Well, it drove you here, didn’t it?

You took one look at the navigation bar, saw ‘FREE’ and you clicked on the link in double-quick time. Cheapskate…

Anyway, now you’re here, I suppose I better offer you something.

This page is going to change over time, as I add more to it. But all the following bits and bobs are a good start. And yes, they are FREE.

I only ask you for one thing in return. I simply would like to know who you are. So, please let me have a few details in the box below – and I’ll then send you the link to the freebie(s) you have requested.

Don’t worry. I’m not going to bombard you with telephone calls and emails. I just would like to know a bit more about you, that’s all.

Not too much to ask, really, is it?

Well I don’t think so anyway…

FREE ARTICLES & OBSERVATIONS TO DOWNLOAD

Just click on the article(s) and follow the download instructions.

• 21 Gold-Plated Copy Secrets
• Ogilvy's classic speech of 1986
• Essential information you should know about typefaces
• 7 most common copy mistakes
• 10 vitally important copy commandments
• George Orwell's 12 copy essentials every copywriter
  should know
• John Caples' 10 main copy guidelines
• Murray Raphel's Power of Three
• Andy Owen's top tips on how to make your copy sell harder
  
• Ray Jutkins' 10 tips on how to make creative work better
• 6 key elements for website copy
• 9 ways to make your envelopes better
• Bill Jayme's 20 opinionated answers to 20 questions
  nobody asked.
• James Webb Young's 5 key elements for generating ideas
• 46 wonderful observations from George Lois