The Legendary Copycat Articles
Below you will find a selection of the Copycat articles Andy has written over the years.
These articles cover almost all areas of contemporary communication and are written in Andy's normal
uncompromising style.
He tells it as he sees it...
If you would like to join the mailing list to receive Copycat regularly, please subscribe here
Keeping it simple, is the key to successful copy
Copycat Special - 21 Gold-Plated Copy Secrets
The Marketing & Communications Industry 2024 “A brainless facade, populated, in the main, by talentless
aliens I simply don’t recognise…”
10 marketing commandments that might help you from going broke…
Market to the differences of people, not their similarities...
Those that know more - will SELL more...
You'll be talking. But who will be listening?.
Think like a wise man, but communicate in the language of the people.
Do you know the cost of everything and the value of nothing?
Marketing & Communications in 2021 - A New Definition Of Insanity'?
Why be dumb, when you can be smart?
Here's 19 proven ways to improve your marketing from Day One...
Does your copy have the 'gift of the gab'?
How to improve your copy and enjoy increased sales
The Interesting Story Of University John And Old Pro
So, you think direct marketing is dead, do you? Think again, bozos...
The more you know - the more you sell...
The marketers of today, are producing the lowest quality work in generations. In this article, I name and shame...
How to make your website copy more engaging and powerful
Do you want to sell more? Here's how proven copy
techniques can help you outperform your competitors...
Do you abuse your existing customers like these companies?
Email and Social Media databases decimated and marketers running around in a panic. GDPR sounds like it's going to
be a lot of fun....
Heritage and experience really matter in this business. What you don't know, could hurt you more than you realise...
Marketing? Advertising? Direct Marketing? Social Media? Digitalia?Forget the silo thinking. It's all about COMMUNICATION...
Obvious Adams - a magnificent tale that will enchant and delight you. You can also learn somuch from it...
Testing – is it one of the main reasons that today'smarketers are less informed and less knowledgeable than their counterparts of previous generations?
Was 2015 one of the worst years ever, for the quality of marketing communications?
10 simple copy tips to make your letters, emails, ads
and web pages deliver better results.
A story about Big Balls, Skinny Latte and lazy writers – and how millions of pounds of marketing budget is
wasted every single day…
Why are today's marketers happy to sign off
campaigns with poor copy and creative?
Why emotional words are essential in selling copy
10 top tips on how to write effective subject lines
A story about the legendary Gene Schwartz – and
why good copywriters must always study, listen and
possess a great insight into human nature
Marketing to the over 50's – the most lucrative
audience of them all - and how copy plays the starring role…
How to be an effective writer, not a useless word-stringer...
A colourful tale of Don Draper, George Lois and something that has almost disappeared in our business today - RESPECT
Getting personal, a ‘salesman in an envelope’ – and the genius that is Seigfried Vögele…
In these tough times, it's your existing customers that
will keep you warm. Ignore them – and there's a good
chance you'll end up
like
HMV, Blockbuster, Jessops and
the rest of them
13 proven copy secrets that will get people reading - and
keep reading – your promotional messages. PART TWO
13 proven copy secrets that will get people reading - and
keep reading – your promotional messages. PART ONE.
Understanding people and human nature
Why do they do THAT?
The immense power of the words ‘YOU’ & ‘FREE’ plus, Ed McLean and the classic ‘Newsweek’ letter...
SMS, Twitter & Social Media versus Direct Mail & Email - it's no contest...
A
story of John E Kennedy, Albert Lasker and why copywriters have to
be salesmen…
Why
a very small group of knowledgeable direct marketers are enjoying
such a massive advantage these days….
Victor
Schwab – the Mad Man who taught the Mad Men.
How
to write powerful headlines
How
your copy can sell a lot harder
Every
word is a weapon
Bill Jayme - the greatest copywriter of them all
Returning
to DM from Digital
The
genius of Keith Waterhouse
How
to write copy for websites
Marketing
meltdown - but does anyone care?
The
enormous power of copy is about to be realised...
DM
2008. What the hell is going on?...
How To Waste $100,000 On 5 Full Page Ads...
How
to use the envelope for maximum effect....
Those
that study the art of direct marketing, make less mistakes...
Literate
manslaughter and the vital importance of a strong opening paragraph
Charlatans,
Crap and Junk Mail... the concern grows...
Your
Mailing Is Your Salesman
How
To Write Off The Page Ads - Part 1
How To Write Off The Page Ads - Part 2
How
to Communicate More Effectively - Part 1
How To Communicate More Effectively - Part 2
How To Write Off The Page Ads - Part 2
We've Got To Fight Every Day, To Keep Mediocrity At Bay
A
Guaranteed Formula
Attention
To Detail
Caples - Revisited And Updated
Copy
Layout & Approach
Email
Copy
Headlines
Don't Want To Have A Relationship With You
Learn From The Best
The Copywriter Is Now The Star
The Offer
Where It All Began
The 5 Deadly Sins Of Copy Creativity
The Lunatics are Running the Asylum
Look Back - There are Rich Treasures to Discover
Andy Is Back
What The Hell Is Happening To Emails!
Some Lead. Others Follow. But Listening To Advice From A Genius Always Helps…
The more elaborate our means of communication, the less we communicate
